I’m a designer. I’m a writer. A digital, analog, multi-hyphenated creative doer. I can speak right brain, left brain, and business. I know my way around a brand architecture, can de-code a tech conversation and navigate a multi-platform content plan. I love the opportunities that the changing media landscape brings. I believe that good ideas are the foundation of all, that those ideas can come from anyone, or anywhere, and they are best realised through collaboration and trust.
Global Creative Director
The Bloomberg Studio
March 2012 – July 2017, New York
July 2017 – August 2019, London
Built and led a cutting edge creative and production studio inside the visionary global media and tech brand, from nearly nothing.
Replaced all agencies of record in the first six months.
Full spectrum capabilities from strategy, branding, design, creative, UX/UI and social through to branded content, dynamic data-driven video and experiential design.
Developed a real-time global workflow, with team members in 7 cities across Americas, Europe and Asia.
Won ‘In-House Agency of the Year’ in 2018 and 2019.
Founder & Creative Director
Exit Creative Company, New York.
September 2008 – March 2012
Launched an independent creative shop, focused on strategic, style-driven work.
Pitched and won a Ralph Lauren brand, becoming one of the only external agencies to work for Ralph in the last twenty years.
Branded a few luxury startups, helped win some architecture awards.
Wrote giant white label ideas for Ford and Shell.
Published book and exhibition in New York, picked up by Colette Paris flagship
JWT, New York.
March 2003 ~ September 2008
I was part of the small team who wrote and made the famous HSBC global brand campaign that broke in over 40 airports around the world.
Delivered some award-winning work for Smirnoff and The Diamond Trading Company while I was a creative director on these businesses.
Helped win the Macy’s pitch and relaunched the brand with some pop-culture work featuring a giant bunch of celebrities, including Usher, Diddy, Jessica Simpson, Martha and the then-infamous Donald J. Trump, using a hairdryer.
Dentsu/Oasis New York
Ogilvy & Mather Sydney
Weekes Morris Osborn Sydney
Kathy Wong Design
Ace Awards In-house Agency of the Year 2019
IHAF In-house Agency of the Year 2018
AIGA Corporate Leadership in Design 2017
Adobe+D&AD’s “World’s Best Digital Design 2015”
Art Directors Club
Australian Writers and Art Directors Association (AWARD)
Exhibitions & places
Envoy Gallery, New York (26 Typewriters gallery show)
Colette, Paris (26 Typewriters gallery show & book)
Signal Return, Detroit (26 Typewriters book)
PopShop, Los Angeles (26 Typewriters book)
Printed Matter, New York (26 Typewriters book)
Moma Permanent Collection (Smirnoff)