I’m a designer. I’m a writer. A digital, analog, multi-hyphenated creative doer. I can speak right brain, left brain, and business. I know my way around a brand architecture, can de-code a tech conversation and navigate a multi-platform content plan. I love the opportunities that the changing media landscape brings. I believe that good ideas are the foundation of all, that those ideas can come from anyone, or anywhere, and they are best realised through collaboration and trust.
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Founder & Creative Director
Semi-famous Studio, London
Jan 2020 – current
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Semi-famous is London-based design agency working globally
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We are a small, agile team whose creative power exceeds our scale
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We partner with brands, companies and people to develop and realise ideas that move things forward.
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We work with clients from all corners of business and industry; from real estate, finance, fashion and media, to tech and startups.
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Clients: CBRE, Bloomberg, CantorFitzgerald, NeilsenIQ, Related, Elsevier, DSMF, GfK, Knotel, Altus Power, Gensler
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On any assignment, with any team, our approach is focused on real collaboration and problem-solving.
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Some things we do:
_integrated creative strategies & campaigns
_branding & graphic design
_motion design & dynamic screen content
_film production
_environments & spaces
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Global Creative Director
The Bloomberg Studio
Bloomberg LP
March 2012 – July 2017, New York
July 2017 – August 2019, London
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Built and led a cutting edge creative and production studio inside the visionary global media and tech brand, from nearly nothing.
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Replaced all agencies of record in the first six months.
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Full spectrum capabilities from strategy, branding, design, creative, UX/UI and social through to branded content, dynamic data-driven video and experiential design.
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Developed a real-time global workflow, with team members in 7 cities across Americas, Europe and Asia.
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Won ‘In-House Agency of the Year’ in 2018 and 2019.
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Founder & Creative Director
Exit Creative Company, New York.
September 2008 – March 2012
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Launched an independent creative shop, focused on strategic, style-driven work.
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Pitched and won a Ralph Lauren brand, becoming one of the only external agencies to work for Ralph in the last twenty years.
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Branded a few luxury startups, helped win some architecture awards.
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Wrote giant white label ideas for Ford and Shell.
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Published book and exhibition in New York, picked up by Colette Paris flagship
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JWT, New York.
March 2003 ~ September 2008
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I was part of the small team who wrote and made the famous HSBC global brand campaign that broke in over 40 airports around the world.
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Delivered some award-winning work for Smirnoff and The Diamond Trading Company while I was a creative director on these businesses.
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Helped win the Macy’s pitch and relaunched the brand with some pop-culture work featuring a giant bunch of celebrities, including Usher, Diddy, Jessica Simpson, Martha and the then-infamous Donald J. Trump, using a hairdryer.
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Previous lives:
Dentsu/Oasis New York
DDB Singapore
Euro/RSCG Singapore
Gorilla Sydney
Ogilvy & Mather Sydney
Dentsu/BAM-SSB Sydney
Spin Sydney
Weekes Morris Osborn Sydney
Kathy Wong Design
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Awards
Ace Awards In-house Agency of the Year 2019
IHAF In-house Agency of the Year 2018
AIGA Corporate Leadership in Design 2017
Adobe+D&AD’s “World’s Best Digital Design 2015”
D&AD
OneShow
CreativePool
Art Directors Club
DesignWeek
AICP
Ace Awards
Clios
NY Festivals
Effies
Australian Writers and Art Directors Association (AWARD)
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Exhibitions & places
Envoy Gallery, New York (26 Typewriters gallery show)
Colette, Paris (26 Typewriters gallery show & book)
Signal Return, Detroit (26 Typewriters book)
PopShop, Los Angeles (26 Typewriters book)
Printed Matter, New York (26 Typewriters book)
Moma Permanent Collection (Smirnoff)
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