I’m a designer. I’m a writer. A digital, analog, multi-hyphenated creative doer. I can speak right brain, left brain, and business. I know my way around a brand architecture, can de-code a tech conversation and navigate a multi-platform content plan. I love the opportunities that the changing media landscape brings. I believe that good ideas are the foundation of all, that those ideas can come from anyone, or anywhere, and they are best realised through collaboration and trust.

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Global Creative Director
The Bloomberg Studio
Bloomberg LP
March 2012 – July 2017, New York
July 2017 – August 2019, London

• Built and led a cutting edge creative and production studio inside the visionary global media and tech brand, from nearly nothing. 

• Replaced all agencies of record in the first six months.

• Full spectrum capabilities from strategy, branding, design, creative, UX/UI and social through to branded content, dynamic data-driven video and experiential design.

• Developed a real-time global workflow, with team members in 7 cities across Americas, Europe and Asia.

• Won ‘In-House Agency of the Year’ in 2018 and 2019. 

 

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Founder & Creative Director
Exit Creative Company, New York.
September 2008 – March 2012

• Launched an independent creative shop, focused on strategic, style-driven work.

• Pitched and won a Ralph Lauren brand, becoming one of the only external agencies to work for Ralph in the last twenty years.

• Branded a few luxury startups, helped win some architecture awards.

• Wrote giant white label ideas for Ford and Shell.

• Published book and exhibition in New York, picked up by Colette Paris flagship

 

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JWT, New York.
March 2003 ~ September 2008

• I was part of the small team who wrote and made the famous HSBC global brand campaign that broke in over 40 airports around the world. 

• Delivered some award-winning work for Smirnoff and The Diamond Trading Company while I was a creative director on these businesses. 

• Helped win the Macy’s pitch and relaunched the brand with some pop-culture work featuring a giant bunch of celebrities, including Usher, Diddy, Jessica Simpson, Martha and the then-infamous Donald J. Trump, using a hairdryer. 

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Previous lives:
Dentsu/Oasis New York 
DDB Singapore 
Euro/RSCG Singapore 
Gorilla Sydney 
Ogilvy & Mather Sydney 
Dentsu/BAM-SSB Sydney 
Spin Sydney 
Weekes Morris Osborn Sydney
Kathy Wong Design

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Awards
Ace Awards In-house Agency of the Year 2019 

IHAF In-house Agency of the Year 2018 

AIGA Corporate Leadership in Design 2017
Adobe+D&AD’s “World’s Best Digital Design 2015”
D&AD 
OneShow
CreativePool
Art Directors Club
DesignWeek 
AICP 
Ace Awards 
Clios
NY Festivals 
Effies 
Australian Writers and Art Directors Association (AWARD)

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Exhibitions & places
Envoy Gallery, New York (26 Typewriters gallery show)
Colette, Paris (26 Typewriters gallery show & book)
Signal Return, Detroit  (26 Typewriters book)
PopShop, Los Angeles  (26 Typewriters book)
Printed Matter, New York  (26 Typewriters book)
Moma Permanent Collection (Smirnoff)

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