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Business = not boring.

[ campaigns, content ]

To re-launch, we departed from the conventional terminology of business speak and opened the lens on just how exciting, passionate, and forward-thinking the world of business can be.

Challenging the status quo with a campaign driven by real stories from the Bloomberg newsroom that showcased the disruptive landscape of “business” and inspire the media trade and the key New Business Leader audience.

We rolled out in NY, SF, London, HK, Singapore, Dubai and Cannes.

A truly integrated campaign, with pop-up shops, guerrilla installations, advertising and content – over 500 elements working in unison.

Over 60 micro-videos pushed out through social media, driving the campaign.

The campaign also took advantage of events effecting business, like elections.


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