[ branding, campaigns ]
Exit pitched and won Ralph Lauren’s American Living brand with a big simple idea ~ Made for American Living. A fashion campaign based in the approachable narrative of everyday life, not the usual magical fantasy world of fashion advertising.
We launched the brand and developed campaigns for each season over years. We moved fast and light and made a ton of work very efficiently. We watched the Made For idea come to life across all aspects of the business in all types of media ~ print, digital, broadcast, in-store and a pop-up makeover event. Exit became one of the only external agencies work for Ralph Lauren in close to 20 years.