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HSBC + Magnum Photo / An alternative viewpoint

[ branding, content ]

As a key element of the global re-launch of HSBC Premier brand, I developed an image bank for use across all levels of communications worldwide. Working in partnership with Magnum’s NY office, we sent photographers literally around the world to shoot images that capture the spirit of an borderless, open world ~ the very one desirable to our target customer, The Cosmocrat.

Photographers included Bruno Barbey, Steve McCurry, and the legendary Trente Park, amongst others.


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