The business of things.

[ content, design, experiential ]

“The business of things” highlights the insight and unexpected stories behind products we use every day. Industries open for reinvention, or new ideas already underway. All the creative is fuelled by business stories and research from Bloomberg. This was a major component in the campaign to re-launch Bloomberg.com

We built pop-up shops for New York and London launch events, and a vending machine in Davos, We also created a series of data-based supersized infographics and installed them inside nine NYC locations of the Swedish coffee shop, FIKA, and seven boutique NYC gyms.

We had already won a bunch of awards on both sides of the Atlantic for this work before The Economist made their version of it, but what do they say about imitation?.

We skinned real products with real stories and stocked stores, including a vending machine at Davos.

We partnered with sixteen cafes and gyms in New York to bring contextual business stories into their spaces.