[ content, design, experiential ]
In spring 2014, Bloomberg unveiled an immersive, technology-driven brand experience, brought to life in multiple spaces throughout London City Airport.
The main components were a premium pre-flight lounge experience and digital screens that connected the terminal spaces, carrying 80 different content streams of up-to-the-minute news and data, on a scale rarely seen.
Design was the key to unifying the physical and digital environments. The project saw around 300 separate elements working in unison, and served as much an upgrade of airport facilities, as a statement for the Bloomberg brand.
The Hub had a life span of three years, and vestiges remain, if you happen to be passing through.